From psychedelic makeup to vibrant hair and colourful food, the unicorn trend is inescapable. Celebrities like Jenna Dewan Tatum and Taylor Swift have dressed up as the mythical creatures for Halloween and various makeup companies have released glittery palettes, lipsticks and brushes, not to mention one of Snapchat’s favourite filters – the unicorn that vomits rainbows!
For a limited amount of time (literally only a few days) Starbucks offered a swirly unicorn themed Frappuccino, one that changed colour and flavour as you drank it, topped off with a swoop of whipped cream sprinkled with pink and purple ‘fairy’ flakes. The drink was extremely popular and caused quite a sensation on social media.
Holographic style nails, unicorn horn makeup brushes, glitter, bright shimmery purple lipstick, the unicorn look is everywhere on social media! The trend is immensely popular, allowing people to get creative and take the pastel aesthetic to the next level.
A number of high end designers have incorporated unicorns into their designs – think Elle Fanning’s Vivienne Westwood dress at Cannes 2017 as well as Valentino’s unicorn covered LBD – and the trend continues across sweaters, skirts and even leggings.
Possibly the most popular iteration of the trend is unicorn food – from unicorn toast to cake to ice cream to anything! Balancing the colours with flavours that go together is a challenge but the results are always instagram worthy.